CLE mission is to design with purpose and versatility, bearing in mind that the very best products are ones that nurture your most natural state.

CLE is a team of artists, designers, and professionals dedicated to and guided by the belief that beauty lies in embracing your natural self, finding freedom in fluidity, and welcoming the truths hidden in imperfections. They are not beauty insiders, experts, or cosmetic industry veterans; we are real women.

CLE was born out of a desire to create products that were not only modern in their technology, but modern in their thinking. Each product within the line is designed to promote a sense of ritual and to support contemporary women with self-care basics as they pursue the fullest expression of their personal power and sensuality.

Their skincare and makeup are curated, sourced, and centered on the latest Korean Beauty technology, but as individual products embrace a distinctly minimalistic approach both in their packaging and simple effectiveness. All of our products are formulated with non-toxic, vegan, and cruelty-free ingredients. As a brand, they believe the use of animals or animal byproducts in the production of beauty products is unnecessary and archaic.